Skip to main content

Full text of "Kid from Kokomo (Warner Bros. Pressbook, 1939)"

See other formats


built for sAUGHS by WARNER BROS. 


TELL EM THEY'LL LAUGH AND HOW! 


vor’. 
"PAT O'BRIEN 


A two-timing Broadway phoney...a gyp off the old block! 


"WAYNE MORRIS 


Two-fisted Kid Galahad with a one-track mind...he wants his mama! 


| spor. 
OAN BLONDELL 


Bubble-dancing was her career... ’til Fate stuck a pin in it! 


poll, 
"MAY ROBSON 


Shoplifting Sadie ... a heart of gold and a sleeve full of silver! 


if spor, 
ANE WYMAN 


She’s got Wayne’s kisses .. . but his heart belongs to mama! 


sPUor 
"STANLEY FIELDS 


As Muscles Malone...and funnier than he was in ‘Blackwell’s Island’! 


ALL fon FUN Ff “KID KOKOMO 


MAXI 
E ROSENBLOOM . SIDNEY TOLER . Directed by LEWIS SEILER 
Presented by WARNER BROS. 


Screen Play by Jerr 
Original Story by 


y Wald and Richard Macaulay ° 


Dalton Trumbo « A From an 


Country of origin U.S. A. Copyright 1939 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers, First National Picture 


«yA THE WORLD THAT A ag 
grt! inter And Here lt Py 


They call me Kid Galahad. 
What do they call you? 


, Lots of things, 
sonny, lots of things! 


From an Original 
Story by Dalton 
Trumbo °* A First 
National Picture 


Screen Play by 
Jerry Wald and 
Richard Macaulay 


Ps SHA ROE 


Mat 114 
8/2 inches (118 lines) — I5c 


with 


PAT O’BRIEN- WAYNE MORRIS-JOAN BLONDELL 


MAY ROBSON - JANE WYMAN - STANLEY FIELDS 
SAXIE ROSENBLOOM SIDNEY TOLER *Directed by LEWIS SEILER- Presented by WARNER BROS. 


Screen Play by Jerry Wald and AU From an Original Story by Dalton Trumbo 
Richard Macaulay A First National Picture 


Mat 219 — 4% inches x 2 cols. (134 lines) — 30c 


oe a 


They found Wayne in § 
the country...and boy, * 
did they go to town! 


Pat made him a champ 
Love made him a chump! 


Challengers for the 
laff- weight champ- 
ionship of the world! 


PAT O'BRIEN 
WAYNE MORRIS 
JOAN BLONDELL 


MAY ROBSON 
JANE WYMAN 
STANLEY FIELDS 


MAXIE ROSENBLOOM - SIDNEY TOLER 
Directed by LEWIS SEILER 
Presented by WARNER BROS. 


Screen Play by Jerry Wald and Richard Macaulay*From an 
Original Story by Dalton Trumbo*A First National Picture 


Maggie had some- 
thing up her sleeve 
... that’s how they 
caught her shop- 
lifting! 


Mat 217 — 10% inches x 2 cols. (284 lines) — 30c 


AMA f° 
ny cried the heavyweight box- 


ing champion of the world! 


It may not be art... but 
it’s definitely fun! 


“» PAT O'BRIEN | 
WAYNE MORRIS -JOAN BLONDELL 


MAY ROBSON * JANE WYMAN ° STANLEY FIELDS 


MAXIE ROSENBLOOM. ¢- SIDNEY TOLER 


Screen Play by Jerry Wald and Richard Macaulay ® From an Original Story by Dalton Trumbo ®@ A First National Picture 


Mat 303 — 6'/ inches x 3 cols. (270 lines) — 45c 


THERE’S NOTHING WRONG WITH THE WORLD THAT A GOOD HEARTY LAUGH WON'T CURE! 
And Here It Is! 


STANLEY FIELDS - MAXIE ROSENBLOOM * SIDNEY TOLER « Directed by LEWIS SEILER - Presented by WARNER BROS. a 


Screen Play by Jerry Wald and Richard Macaulay @ From an Original Story by Dalton Trumbo @ A First National Picture 


with PAT O’BRIEN N- JANE WYMAN (n> 


Mat 304 — 2'% inches x 3 cols. (90 lines) — 45c 


THIS AD ALSO IN TWO-COLUMN SIZE — SEE PAGE 12 


boa) 


PAT O’BRIEN- WAYNE MORRIS- JOAN BLONDELL 


MAY ROBSON : JANE WYMAN - STANLEY FIELDS 
MAXIE ROSENBLOOM SIDNEY TOLER Directed by LEWIS SEILER- Presented by WARNER BROS. 


Screen Play by Jerry Wald and From an Original Story by Dalton Trumbo 


Richard Macaulay WY A First National Picture 


Mat 305 — 6// inches x 3 cols. (273 lines) — 45c 


Cit) MAY ROBSON - JANE WYMAN - STANLEY FIELDS + MAXIE ROSENBLOOM 
EA) paz SIDNEY TOLER * Directed by LEWIS SEILER + Presented by WARNER BROS. 


Screen Play by Jerry Wald and Richard Macaulay ® From an Original Story by Dalton Trumbo ® A First National Picture 


Mat 222 — 2% inches x 2 cols. (72 lines) — 30c 


ei 


Well, let up and LAUGH at 
moviedom’s gayest gang! 


“How can | be 
Kid Galahad if | 
haven't got a 
mama?” 


of the Year! 


“Don't cry, champ, 
I'll find her if you have to 
fight in every town 
in the U. S.!” 


Screen Play by Jerry Wald and Richard Macaulay ® From an 
Original Story by Dalton Trumbo © A First National Picture 


Mat 112 


“I'd be a mom to 6 inches (82 lines) — I5c 
you, kid but it ain’t dig- 
nified for a bubble 
dancer.” 


“They say I'ma 
shoplifter. | just 
find things . . . before 
they’re lost!” 


Warner Bros.’ laff-and- 
let-laff comedy K. 0. 


Ky D from 
KokoMO 


PAT O'BRIEN - WAYNE MORRIS 
JOAN BLONDELL 


MAY ROBSON - JANE WYMAN - STANLEY 
FIELDS - MAXIE ROSENBLOOM - SIDNEY TOLER 
Presented by WARNER BROS. 

Directed by LEWIS SEILER 


N\ FORGET THE | 
HEADLINES! 


Join the Laughing 
Lines Who Are on 
Their Way to See 


JOAN BLONDELL 2) 
WAYNE MORRIS. 
"MAY ROBSON + JANE AY 9 
WYMAN-STANLEY FIELDS © \ 


MAXIE ROSENBLOOM - SIDNEY TOLER = (3, . 


Screen Play by Jetry Wald and Richard Macaulay ® From an 
Original Story by Dalton Trumbo ® A First National Picture 


flay 


ANE 
Screen Play by Jerry Wald and Richard Macaulay ® From an 
Original Story by Dalton Trumbo @ A First National Picture Mat 117 


4/2 inches (61 lines) — 15c 


THIS AD ALSO IN TWO- 
THIS AD ALSO IN ONE-COL. SIZE — SEE PAGE 10 COL. SIZE — SEE PAGE 10 


Mat 215 — 13% inches x 2 cols. (288 lines) — 30c 


[7] 


WAYNE MORRIS 


A kid from the country... 
but he’s sure going to town! 


PAT O’BRIEN 


Just a Broadway phony 
e+. a gyp off the old block! 


ts = . ICH 
JOAN BLONDELL MAY ROBSON JANE WYMAN STANLEY FIELDS 


Bubble-dancing was her ca Shoplifting Sadie... heart of Wayne’s tootsie... but He knew his girl loved him 
reer... Fate stuck apininit! gold, sleeve full of silver! his heart belongs to mama! cio She blackened his eye! 


WAY AS 
WA 


roe EO AR: TORE 


MAXIE ROSEN BLOOM J SIDN EY TOLER Screen Play by Jerry Wald and Richard Macaulay ® From an Original Story by Dalton Trumbo ®@ A First Netionol Picture 


Mat 302 — 6% inches x 3 cols. (261 lines) — 45c 


WAYNE 


O'BRIEN - MORRIS - BLONDELL 


MAY ROBSON - JANE WYMAN : STANLEY FIELDS 
MAXIE ROSENBLOOM « SIDNEY TOLER - Directed by LEWIS SEILER - Presented by WARNER BROS. 


Screen Play by Jerry Waid and Richard Macaulay © From on Origine! Story by Dalion Trumbo © A First Notional Picture 


[8] 


Mat 216 — 6% inches x 2 cols. (174 lines) — 30c 


KID GALAHAD BATTLES 
MANAGER OVER DANCER! 


“PLL BLACK HIS OTHER EYE,” 


grimly charges the champ, “if he 
blackens that girl’s reputation!” 


“ALL | SAID,” shouts manager, 
“was that a bubble dancer should 
hide nothing . . . from the press!” 


IT’S SWEET 
“DEY’RE ALL declares local bub- 


BUMS 1” roars ble dancer, “to find 


Muscles Malone, some chivalry in 
ex-bad boy. “Vl these B’way lugs.” 
moider ’em!” 


PAT O'BRIEN 
WAYNE MORRIS 


JOAN BLONDELL 


MAY ROBSON 
JANE WYMAN 
STANLEY FIELDS 


MAXIE ROSENBLOOM 
SIDNEY TOLER 
Directed by LEWIS SEILER 


Wa 
screen Ploy by ee eckel 
Original story PY 


Mat 301 — 8 inches x 3 cols. (345 lines) — 45c 


THIS AD ALSO IN FIVE-COLUMN SIZE — SEE PAGE 13 


Warner Bros.’ 
Comedy Knockout 


D from 


KOKOMO 


with 


PAT O'BRIEN - WAYNE MORRIS 
JOAN BLONDELL 


MAY ROBSON - JANE WYMAN - STANLEY FIELDS 


MAXIE ROSENBLOOM - SIDNEY TOLER 


and Richard Macaulay « From © 


Mat 213 — 4 inches x 2 cols. (114 lines) — 30c 
[94 


FORGET THE 
HEADLINES! 


Join the Laughing 
Lines Who Are on 
Their Way to See 


wie PAT O'BRIEN 
JOAN BLONDELL 
WAYNE MORRIS 
»\? MAY ROBSON - JANE 
\. WYMAN- STANLEY FIELDS 


MAXIE ROSENBLOOM - SIDNEY TOLER 
Directed by LEWIS SEILER 
Presented by WARNER BROS. 


c, 


Screen Play by Jerry Wald and Richard Macaulay ® From an 
Original Story by Dalton Trumbo @ A First National Picture 


Mat 223 — 9 inches x 2 cols. (252 lines) — 30c 


THIS AD ALSO IN ONE- 
COL. SIZE — SEE PAGE 7 


[10] 


you WAR.y 


Qe ORRIED 


Well, let up and LAUGH at 
moviedom’s gayest gang! 


“How can I be 
Kid Galahad if | 
haven't got a 
mama?” 


“Don't cry, champ, 
I'll find-her if you have to 
fight in every town 
in the U. S.!” 


“!'d be a mom to 
you, kid but it ain't dig- 
nified for a bubble 
dancer.” 


“They.say I'm a 
shoplifter. | just 
find things .. . before 
they're lost!” 


Warner Bros.’ laff-and- 
let-laff comedy K. 0. 


KyD from‘ 
KoKOMO 


PAT O'BRIEN - WAYNE MORRIS 
| JOAN BLONDELL 


MAY ROBSON - JANE WYMAN - STANLEY 
FIELDS + MAXIE ROSENBLOOM - SIDNEY TOLER 
Presented by WARNER BROS. 
Directed by LEWIS SEILER 


Mat 113 
6/2 inches (91 lines) — 15c 


THIS AD ALSO IN TWO- 
COL. SIZE — SEE PAGE 7 


PAT O'BRIEN 


is as phony as a rubber pretzel 
and twice as crooked! 


When PEP 


PAT O'BRIEN 
JOAN BLONDELL 

WAYNE MORRIS 
MAY ROBSON 


lead the laff-lineup 
in the year’s comedy hit! 


WAYNE MORRIS JOAN BLONDELL 


is the two-fisted kid with a one- is a retired bubble-dancer... 
track mind...he wants his mama! last time she retired into jail! 


MAY R STANLEY FIELDS 


a shoplifter with a heart of gold, is the doll Wayne likes bestin is ‘Muscles’ Malone ... and funnier 
a sleeve full of silver! all the world...nextto mama! than he was in“Blackwell’s Island!” 


KOKOMO 


wit 
JANE WYMAN - STANLEY FIELDS 
MAXIE ROSENBLOOM ~ SIDNEY TOLER 
Directed by LEWIS SEILER 
Presented: by 
WARNER BROS. 


Screen Play by Jerry Wald and Richard Macavlay ® From an 
Original Story by Dalton Trumbo @ A First National Picture 


MAXIE ROSENBLOOM 
Mat III | SIDNEY TOLER 


5 inches (70 lines) — 15¢ Directed es 


WARNER BROS. 


an Original Story by Dalton Trumbo ® A First National Picture 


PW 2k Ts Re 


Mat 218 — 7'% inches x 2 cols. (202 fines) — 30c 


ig oe 


wih PAT O’BRIEN - WAYNE MORRIS - JOAN BLONDELL 
MAY ROBSON - JANE WYMAN - STANLEY FIELDS - MAXIE ROSENBLOOM - 
SIDNEY TOLER + Directed by LEWIS SEILER + Presented by WARNER BROS. 


Screen Play by Jerry Wald and Richard Macaulay ® From an Original Story by Dalton Trumbo ® A First National Picture 


Mat 221 — 2 inches x 2 cols. (56 lines) — 30c 


The ‘KID’... Yokel boy | JOAN...a pin ended her 
goes to town! bubble dance eareer! 


PAT... Just a gyp off | MAY... A bottle baby 
the old block! - at seventy-three! 


PAT O’BRIEN- WAYNE MORRIS: JOAN BLONDELL 
MAY ROBSON «+ JANE WYMAN - STANLEY FIELDS 
MAXIE ROSENBLOOM + SIDNEY TOLER 
Directed hy LEWIS SEILER + Presented by WARNER BROS. 


Screen Play by Jerry Wald and Richard Macaulay ® From an 
Original Story by Dalton Trumbo @ A First National Picture 


Mat 116 
3% inches (47 lines) — I5c 


Official Billing 
WARNER BROS. 40%, 


Pictures, Inc. Presents ae A 


“THE KID FROM KOKOMO” ~-. 


with 
PAT O'BRIEN © WAYNE MORRIS ® JOAN BLONDELL 50%, 
MAY ROBSON e JANE WYMAN e STANLEY FIELDS 25%, 


MAXIE ROSENBLOOM: @ SIDNEY TOLER 10% 


Directed by Lewis Seiler ve 


Screen Play by Jerry Wald and Richard Macaulay 3%, 
From an Original Story by Dalton Trumbo V eet 


A First National Picture +9, 


{ 12] 


WITH THE WORLD THAT A GOOD HEART 
And Here It Is! : 


KID from 
of KOKOMO 


with PA O'BRIEN ° WAYNE MORRIS: JOAN BLONDELL - may ROBSON - JANE WYMAN @ 


STANLEY FIELDS - MAXIE ROSENBLOOM © SIDNEY TOLER + Directed by LEWIS SEILER + Presented by WARNER BROS. 


Screen Play by Jerry Wald ond Richard Mecavlay ® From an Original Story by Dolton Trumbo © A First National Picture 


Mat 220 — I'/ inches x 2 cols. (40 lines) — 30c 


THIS AD ALSO IN THREE- 
COL. SIZE — SEE PAGE 5 


One L-o-n-g LOUD Laff! 


PAT O'BRIEN-JOAN BLONDELL: WAYNE MORRIS 
MAY ROBSON - JANE WYMAN - STANLEY FIELDS 


MAXIE ROSENBLOOM + SIDNEY TOLER 
Directed by LEWIS SEILER + Presented by WARNER BROS, 


Screen Play by Jerry Wald and Richard Macaulay ® From an 
Original Story by Dalton Trumbo ® A First National Picture 


2% inches (38 lines) 


How hard can you LAUGH? 
You'll know when you see 


PAT O’BRIEN-WAYNE MORRIS -JOAN BLONDELL 
MAY ROBSON - JANE WYMAN - STANLEY FIELDS 
MAXIE ROSENBLOOM + SIDNEY TOLER 
Directed by LEWIS SEILER - Presented by WARNER BROS. 


Screen Play by Jerry Wald and Richard Macavlay © From an 
Qriginal Story by Dalton Trumbo © A First National Picture 


2 inches (26 lines) 


TWO ADS ON ONE MAT 
Mat 115 — 1I5c 


Vitaphone Shorts 


‘POLAR PALS’ for the warm-weather days. This time Porky is in the Arctic, rout- 
ing singlehanded the seal trader who is out for the kill. Porky and his New England 
blunderbuss v. the trader and his cannon. 4813 — Looney Tunes — 7 minutes. 


LEITH STEVENS AND HIS ORCHESTRA and also Bobby Hackett's band join 
in "sending" such favorites as "It Had to Be You," "They Say" and "Tea for Two." 
Song solos by Nan Wynn. 4715 — Melody Master — 10 minutes. 


“MECHANIX ILLUSTRATED No. 5’ continues the revelations into the field of 
practical science. The fifth in this series, it features a description of the famed 
“lie detector among other items. 4612 — Color Parade Series — 10 minutes. 


“HAUNTED HOUSE’ — Twelve minutes of thrills and excitement in this short deal- 
ing with the adventures of some youngsters as they take refuge from a storm in 
a haunted house. Narration by Floyd Gibbons. 4310 — Your True Adventure Se- 
ries — 12 minutes. 


‘BELIEVE IT OR ELSE,’ a Technicolor satire on the famous cartoon in which a 
doubting Thomas who doesn't believe what he sees on the screen is convinced that 
it is all the truth even though he has to be sawed in half to be shown. 4520 — 
Merrie Melody — 7 minutes. 


“YOU’RE NEXT — TO CLOSING’ — Two reels of musical entertainment featur- 
ing the famous comedy team of the stage and screen, Cross and Dunn, and Leota 
Lane, operatic singing sister of Priscilla, Rosemary and Lola. 4027 — Broadway 
Brevity — 20 minutes. 


KID GALAHAD BATTLES | 
MANAGER OVER DANCER 


“I'LL BLACK HIS OTHER EYE, ” 


grimly charges the champ, “if he 
blackens that girl’s reputation!” 


“ALL | SAID,” shouts manager, 


“was that a bubble dancer should 
hide nothing .. . from the press!” 


| IT’S SWEET 
“DEY’RE ALL . declares local bub- 


BUMS!” — | ble dancer, “to find 


Muscles Malone, some chivalry in 
ex-bad boy. “T’ll these B’way lugs.” 


moider ’em!” 


PAT O'BRIEN 
WAYNE MORRIS 


JOAN BLONDELL 


MAY ROBSON 
JANE WYMAN 
STANLEY FIELDS 


MAXIE ROSENBLOOM 
SIDNEY TOLER 


Directed by LEWIS SEILER 


Mat 501 — 13 inches x 5 cols. (950 lines) — 75c 


THIS AD ALSO IN THREE-COLUMN SIZE — SEE PAGE 9 


This Five-Column Ad May Be Adapted For Use As 
A Tabloid News Flash Herald — See Page 21 For Details 


PUBLICITY 


TTT 


They Make The World Happier 
With 92 Minutes Of Film Fun 


CO TTT 


The strictly for fun cast of "The Kid From Kokomo" coming 
to the Strand on Friday is headed by (top) Wayne Morris 
and Pat O'Brien. (Below) Jane Wyman, May Robson and 


Joan Blondell make up the feminine contingent. 


All Star Laff Line Up 
In ‘Kid From Kokomo’ 


“The Kid from Kokomo,’’ 
something new in the way of prize- 
fight comedies, will open at the 
Strand Theatre Friday. Pat 
O’Brien, Wayre Morris and Joan 
Blondell head the cast of the War- 
ner Bros. production. 

Vieing with Miss Blondell for 
feminine comedy honors are May 
Robson and Jane Wyman. Head- 
ing as hilarious a collection of 
‘‘mugg’’ comedians as has ever 
supported a group of stars are 
Stanley Fields, Maxie Rosenbloom, 
Sidney Toler, Ed Brophy, Ward 
Bond and Paul Hurst. Sleek men- 
ace is represented by Morgan Con- 
way. 

Much of the comedy in ‘‘ The 
Kid from Kokomo’’ is based on 
the larcenous nature of some of 
the camp followers of the sport 
which a famous boxing writer used 
to call ‘‘the manly art of modified 
murder,’’ but the only victims of 
murderous assault in this picture 
are the golden rule and the king’s 
English. 

Engagingly amusing though al- 
together unmoral is the fight man- 
ager by Pat. He is entirely with- 
out scruple and he not only bets 
against his own fighter, Maxie 
Rosenbloom, on the night the lat- 
ter meets the heavyweight cham- 
pion but he also sells half-interests 
in his man to four different indi- 
viduals. When Maxie surprisingly 
flattens the champ, Pat hastily 
leaves town accompanied by his 
girl friend, Joan, who is a retired 
bubble dancer, and his trainer, 
Brophy. 

In a sleepy farm village, Pat 
discovers an ingenuous farm youth, 
played by Wayne Morris, who is 
a terrific fighter. He tries to in- 
duce the youth to become a pro- 
fessional fighter, but Wayne balks. 
It seems he was left in a soap box 
at the farm as an infant, and he 
believes some day his mother will 
return to look for him. 


Pat gets him to leave the farm, 
however, by promising to launch a 
big campaign to find his mother. 
And Pat does find a ‘‘mother’’ by 
going to night court and picking 
up a liquor-loving old kleptomaniac 
who was once an actress to enact 
the role. This tough old biddy, 
who is played by Miss Robson, 
convinces Wayne she is his long- 
lost mother, and she quickly takes 
advantage of the situation to lord 
it over her co-conspirators and to 
get control of Wayne’s money — 
he’s making plenty in his quick 
rise up the fistic ladder. 


Some more double-crossing on 
the part his amoral manager fi- 
nally puts Wayne in the spot where 
he is fighting the champion but 
has promised Pat to lose. When 
May hears about that, she reverses 
the situation by informing Wayne 
she’s a fake, and, knowing now he 


owes nothing to Pat, he goes in 
to win, which he does. 

The script from which this high- 
ly amusing piece was filmed was 
based by the scenarists, Jerry 
Wald and Richard Macaulay, on 
an original story by Dalton Trum- 
bo, and the production was ecap- 
ably directed by Lewis Seiler. 


Mat 212—30c 


THE STORY (not for publi- 
cation): Fight manager (Pat 
O’Brien) and his girl (Joan 
Blondell) taking it on the 


lam, come upon powerful 
farm lad (Wayne Morris) 
and phenagle him into com- 
ing to the big city, by telling 
him theyll find his long-lost 


ma for him. They turn up 
with shop-lifting Maggie 
(May Robson). “The Kid” is 
surprised but he'll believe 
anything. Then he gets a 
chance at the championship 
fight, also instructions to lose 
it. With Maggie’s help, how- 
ever, he turns the tables. 


‘The Kid 


From Kokomo’ 


Is Strictly For Mirth 


Working on the principle that 
a healthy dose of laughter is the 
best prescription for a worried 
world, ‘‘The Kid From Kokomo,’’ 
the new Warner Bros. production 
which will open at the Strand 
Theatre on Friday, is comedy from 
start to finish. A fulsome guaran- 
tee that this is so can be had from 


Mat 104—15ce 


Mat 106—15e 


Mat 105—15c rr 


Mat 109—15c 


Just a Broadway phony. . 


THE FUN CAST 


PAT O'BRIEN as Billy Murphy 


. a gyp off the old block. 


WAYNE MORRIS as Homer Baston 


Two-fisted Kid with a one-track mind ...he wants his Mama. 


JOAN BLONDELL as Doris Harvey 


Bubble-dancing was her career . 


JANE WYMAN as Marion Bronson 
She's got Wayne's kisses 


MAY ROBSON as Maggie Martin 
Shoplifting Sadie . . 


_ STANLEY FIELDS as ‘‘Muscles’’ Malone 
He knew his girl loved him. . 


MAXIE ROSENBLOOM as Curley Bender 
He'd do anything to turn an honest dollar... 


AND 


Sidney Toler as Judge Bronson 
Ed Brophy as Eddie Black 
Winifred Harris as Mrs. Bronson 
Morgan Conway as Louie 


[ 14 ] 


. .. but his heart belongs to Mama. 


. she blackened his eye. 


Mat 101—15ec 


.. ‘til Fate stuck a pin in it. 


Mat 110—1l1iec 


. heart of gold, sleeve full of silver. 


Mat 108—15e 


except work. 


scanning the list of players and 
the roles which they play. 

Pat O’Brien, is a fight manager 
and the type of lovable crook that 
frequently doublecrosses himself. 
Joan Blondell is his sweetheart, an 
ex-bubble dancer whose bubble has 
burst, and their white hope is 
Wayne Morris, a husky young 
blacksmith whom they decide to 
groom for heavyweight champion. 
Morris however, has a _one-track 
mind, which is set on finding the 
mother who left him on a handy 
doorstep when he was an infant. 
To keep him happy, they find him 
a ‘‘mother,’’ in the person of a 
sodden old kleptomaniac, a role 
that is played to perfection by 
May Robson. Other contributors 
to the fun are Maxie Rosenbloom, 
as the heavyweight champ, Jane 
Wyman as the curvacious blonde 
with whom Wayne falls in love, 
Stanley Fields, Sidney Toler, Ed 
Brophy and a score of others, 
playing shady characters with em- 
phasis decidedly on the comic side. 

But the ‘‘Kid from Kokomo’? 
turns the tables on them all by 
turning out to be a real champ, 
and foiling all their efforts to 
have him lose fights when they bet 
against him. He not only wins the 
world heavyweight championship 
but his girl and his Mama, and all 
ends well. 

Adapted for the sereen by 
Michael Fessier, Richard Macauley 
and Jerry Wald from a novel by 
Dalton Trumbo, the story takes a 
ylot which might have conceivably 
been presented in a serious manner 
and treats it with an unfailing 
sense of humor. Lewis Seiler di- 
rected the production. 


Wayne Morris, O’Brien 
Star In New Comedy 


Starring Wayne Morris and Pat 
O’Brien, with Joan Blondell, May 
Robson and Jane. Wyman in the 
leading feminine roles, Warner 
Bros.’ new comedy-romance, ‘‘ The 
Kid From Kokomo,’’ will open at 
the Strand Theatre on Friday. A 
fast-moving story of the prize ring 
and its behind-the-scenes angles, 
with plenty of romantic and hila- 
rious touches, ‘‘The Kid From 
Kokomo’? was adapted for the 
sereen by Michael Fessier, Richard 
Macaulay and Jerry Wald from a 
novel by Dalton Trumbo. The pic- 
ture was directed by Lewis Seiler 
and in addition to its headliners 
has a number of outstanding play- 
ers in its cast, which include Maxie 
Rosenbloom, Sidney Toler, Ed Bro- 
phy, Clem Bevans, Ward Bond, 
Stanley Fields, Ed Brophy, Wini- 
fred Harris, Morgan Conway and 
many other film funsters. 


FN 


These Scenes Tell The Whole Funny Story 


COCOA TUECTE TTA UAHA THE TOENENAUGUEGNGUEGUNQuNOOOnEOLODLAGNOLAGeOGeOUEOaeauevoneneeneaetE WOUAEUUAAEAUGALUVUUUAUULUCAU CA AUeeeMe cence eee AeN Oe eAK cu eeceeaguorenetdsnouioeierstniuineeiin SCUUCTUTUCUA TOUTES AUST Ee Eeeaeeeaeeen eee 


‘Slapsie’ Maxie Trains 
For Beauty, Not Bout 


MAY ROBSON PLAYS 
A SHOPLIFTER AND 
STEALS SCENES, T00 


‘There ought to be a law’? on 
sets where May Robson is working 
that young players there should be 
warned in advance of her pres- 
ence. 

A sign would do. It could be a 
sign that would read: 

“‘Danger! 
here! ’’ 


Trouper at work 


Young players might appreciate 
that and they could certainly watch 
her to their own advantage. She 
is a real trouper. 

Miss Robson plays the role of 
Maggie Martin in ‘‘The Kid from 
Kokomo,’’ the Warner Bros. pic- 
ture opening next Friday at the 
Strand Theatre. She has one big 
scene, a scene only a really fine ac- 
tress could be expected to handle. 


Maggie stands in night court 
before Sidney Toler posing as 
Judge Bronson. Her grey hair 
hangs over one eye and straggles 
down her back. Her hat is askew. 
Her eyes are rheumy and her hands 
shake. She is more than slightly 
drunk but she is ready to ‘‘put on 
the act’’ to keep from going to 
aber 

She is charged with shop lifting. 
She has walked off with a bath- 
room scales from a drug store, ac- 
cording to the charges. 

““Tt’s not true, Your Honor,’’ 
she whines. ‘‘I was going to buy 
the seales. I’ve been on a diet.’? 


‘* According to the complaint,’’ 
says Toler, ‘‘your memory has 
been faulty for ten years. You are 
well known to the police as ‘Drug 
Store Maggie’,’’ 

Maggie is immediately indig- 
nant. ‘‘I resent these flat feet 
giving me nicknames,’’ she sniffles. 
Then with great but slightly tipsy 
dignity, she adds, ‘‘It doesn’t be- 
fitwaclady” 

““You’re quite an actress, aren’t 
you?’? asks Toler. 

Miss Robson stops sniffling long 
enough to swell a little with pride. 

**T used to be,’’ she whimpers 
and dissolves foolishly into tears. 

““Cut,’? orders Director Lewis 
Seiler. Then he turns to Pat 
O’Brien who is ready to enter the 
scene on the next ‘‘take.’’ 

*f And still is,’’ he adds. ‘‘One 
of the greatest. Get in there, will 
you, Pat, and troupe with her.’? 


Not One For Censors 


Joan Blondell does a bubble 
dance in “The Kid from Koko- 
mo,” the Warner Bros. comedy 
coming to the Strand Theatre 
next Friday —but don’t get us 
wrong, Mr. Hays. It’s with a 
fetching pair of red pajamas on. 

She’s just showing Wayne Mor- 
ris and Pat O’Brien how she used 
to do it before she took up the 
job of managing fight managers. 


Gals Wail As Wayne Weds 


Wayne Morris received more 
than 3,000 telegrams and letters 
congratulating him upon his mar- 
riage to “Bubbles” Schinasi. 
Among the messages, however, 
were many which sounded a wist- 
ful note. One young lady from 
the Midwest sent 300 words over 
the wire expressing her disap- 
pointment at Wayne’s passing 
from the eligible bachelor list. 
Wayne’s latest Warner picture 
is “The Kid from Kokomo.” 


Anyway He’s Nervous 


Slapsie Maxie Rosenbloom ar- 
rived all adither on the set of 
“The Kid from Kokomo,” and 
Pat O’Brien inquired solicitously 
into the cause of his extreme ex- 
citement. “I don’t know,” Maxie 
replied, “I guess I’m just what 
you’d call a nervous success.” 


OP 


Mat 201—30c 


May Robson in a motherly (?) scene from "The Kid From Kokomo." 


JOAN BLONDELL HAS 
WARDROBE PROBLEM 
AS BUBBLE DANCER 


It’s harder to say it with clothes 
these days. Especially on the 
screen. So, at any rate, says Joan 
Blondell. 

But she’s always trying, is Joan, 
so in Warner. Bros.’ ‘‘The Kid 
from Kokomo,’’ coming soon to 
the Strand Theatre, she does a cer- 
tain amount of characterization 
with costume — tries to say in 
that way, as well as through other 
means, that she’s a former bubble 
dancer who now has no visible 
means of support except fight man- 
ager Pat O’Brien, her hoy briend. 

‘*When I turn coquettish to- 
ward Wayne Morris, a few times 
in the picture, that is shown in 
the selection of clothes, of course, ’’ 
says Joan. ‘‘Those red silk paja- 
mas I wear in one scene with him, 
for example, are pretty obvious. 

‘*But, by and large, the situa- 
tion regarding clothes has changed 
so much, today, that about all you 
can show very plainly are extremes 
of circumstances or character. If 
you’re very poor or very wealthy, 
very modest or vice versa, the 
clothes you wear on the screen can 
indicate these facts. 

‘*A short time ago, however, one 
could pretty well indicate much 
subtler differences. That was be- 
cause your stenographer, at the 
time, wasn’t able to dress so near- 
ly like her boss’s wife, as she is 
quite able to do today. Now, the 
fashion industry seems to be so 
well organized that low-budget 
clothes can have all the same style 
details that go into original crea- 
tions. So it looks as though we’re 
going to have to revise that time- 
honored saying about the Colonel’s 
lady and Judy O’Grady.’’ 


PRODUCTION STAFF 


Directed by Lewis Seiler 


Screen play by Jerry Wald 
and Richard Macaulay 


From an Original Story by 
Dalton Trumbo 


Photography by 

Sid Hickox, A.S.C. 
Art Director John Hughes 
Dialogue Direction by 


Frank Beckwith and 
Hugh Cummings 


Jack Killifer 
Howard Shoup 
Charles Lang 
Adolph Deutsch 


Film Editor 


Gowns by 
Sound by 
Music by 
Musical Director 


Maxie Rosenbloom recently en- 
gaged in the most strenuous train- 
ing he had done for years. The 
idea was to prepare for two film 
bouts — one with Mike McAvoy 
and the other with cinemactor 
Wayne Morris. These are in the 
Warner Bros. comedy, ‘‘The Kid 
from Kokomo,’’ which opens next 
Friday at the Strand Theatre. 

It wasn’t that Maxie worried 
about his condition for film fisties 
any more than he ever did for his 
professional ring bouts. His rea- 
son for training for the film bouts 
was aesthetic. 

‘*T gotta trim down my abdo- 
men,’’ said Maxie elegantly. ‘‘In 
other pictures I done lately it 
didn’t matter, because I wore 
clothes. And in the ring it don’t 
matter either, how much I stick 
out just above the belt. But an 
actor has got to look out for his 
looks. ’? 

When ‘‘The Kid from Koko- 
was first launched, the press 


"Where'd you get those big, black eyes?" Joan Blondell asks Pat O'Brien. 


ANT PLAY A HEEL 
AND STILL BE ONE’ 
SAYS PAT O'BRIEN 


Being a screen scamp ocecasion- 
ally is good for a fellow, accord- 
ing to Pat O’Brien. It’s even 
good for a fellow’s marriage. 
Beneficial for his wife and kid- 
dies! 


‘“When you’re a heel in a film 
role,’’ Pat explains, ‘‘you look at 
being a heel objectively. That 
makes you see that it’s pretty bad 
to be a heel in real life. You stand 
off and see him and say, ‘I cer- 
tainly don’t want to be like that 
fellow.’ 


““But if you’re a heel in real 
life, chances are you never get to 
stand off and survey yourself, as 
an actor surveys a character, ob- 
jectively — and analytically. 


Pat recently played one of those 
parts he occasionally plays in 
which he’s anything but the ster- 
ling hero. In ‘‘The Kid from Ko- 
komo,’’ the Warner Bros. comedy 
which is coming Friday to the 
Strand Theatre, he’s a rogue. 
There’s a sneaking sympathy and 
liking for him despite the fact 
that he’s (a) a coward, (b) a 
double-crosser, (¢) a braggart, and 
(d) that it practically takes a 
shotgun to persuade him to marry, 
at long last, his faithful compa- 
nion, a former bubble dancer, 
played by Joan Blondell. 


5: ] 


Mat 206—30e 


agent told Maxie he wanted him 
to save his best gags for publicity 
use. Said Maxie: ‘‘Aw, if you 
want ’em, you’d better get me a 
secretary who ean take shorthand. 
Just let her follow me around all 
day and take down the good cracks. 
I make so many I can’t remember 
’em, myself.’ 

He has some difficulty remem- 
bering his ’script lines, as well as 
his ‘‘gags.’’ So in a previous pie- 
ture, ‘‘Women in the Wind,’’ Di- 
rector John Farrow got exasper- 
ated and made some rather erush- 
ing remarks. Maxie doubled his 
fists, came forward and towered 
over the director. ‘‘Look, you,’’ 
he said, ‘‘if what you’re sayin’ is 
what I think, I’m gonna —’’ 

‘*Yes?’’ said Farrow crisply. 

‘*Gonna have my secretary send 
you an insultin’ note!’’ Maxie 
snapped. 

During the filming of ‘‘The Kid 
from Kokomo,’’ Maxie’s friend 
Mushy Callahan, former junior 
welter champ, was teehnical ad- 
viser and mentor to the dozen or 
so pugilists in the stable of fight 
manager Pat O’Brien. Joan Blon- 
dell, striving to attract Mushy’s 
attention one day, eried, ‘‘ Hey, 
champ!’’ Both Mushy and Maxie 
said ‘‘Huh?’? 

Maxie looked disappointed when 
he found it wasn’t a call for him- 
self. Said he to Callahan later, 
‘Look here, Mushy — when any- 
body calls out ‘Hey, champ!’ 
around here, I don’t want any- 
body to look up except me!’’ 

Maxie admits he’s a good catch 
for any girl, but will be hard to 
land because the girl must answer 
many specifications. Among them, 
she must be old-fashioned and an 
excellent cook. She mustn’t wear 
make-up or lipstick, either. Maxie 
hates them, because they get on 
his collar and jacket shoulder. He 
Was in love once with Margaret 
Robinson, daughter of the Cana- 
dian champagne king. She admit- 
ted liking him but turned him 
down because, said she, ‘‘ father 
insists that I marry a man with 
a title.’’? Said Maxie, indignantly, 
‘‘what’s the matter with my title 
—Light Heavyweight Champion of 
the World, I want to know?’? 


Mat 203—30c 


May Robson and Pat O'Brien agree you meet the best people in night court! 


Mat 209—30e 


How not to train for a fight, is demonstrated by Wayne Morris as "The Kid 
From Kokomo." (1) Take your girl along on roadwork. (2) Forget the road- 
work and sit down for a chat. (3) This one seems to speak for itself. 


Gloom Takes Beating From ‘Kid from Kokomo’ 


PEELE CCE 


(Opening Day) 


AT STRAND TODAY 
IS ALL FOR LAUGHS 


Some of the racketeering that 
goes on behind the scenes of the 
prizefight game is hilariously ex- 
posed in ‘‘The Kid from Koko- 
mo,’’ the Warner Bros. comedy 
featuring Pat O’Brien, Wayne 
Morris and Joan Blondell which 
opens today at the Strand Theatre. 

Exposing evils of the boxing 
game is, however, merely incidental 
te the main purpose of the picture, 
which is to garner laughs. Noth- 
ing is taken serious!y, and even 
the most dishonest of the film’s 
characters are rather engaging ras- 
cals. 

In the new picture every char- 
acter and every twist of the plot 
is humorous, laughter being di- 
rected even at the virtuous hero, 
who is altogether admirable in ev- 
ery respect except that he does 
seem to be just a bit dense, even 
for a country bumpkin who has 
been slickered by a crooked fight 
manager into leaving his native 
heath to become a_ professional 
fighter. 

The husky farm boy, it ceems, 
has only one great desire in life, 
and that is to find the mother who 
left him as a baby on the door- 
step of the farmer who brought 
him up. So, the scheminz fight 
manager, played by Pat, provides 
a mother for Wayne in the person 
of a raffish old k'eptomaniae who 
in her distant youth had been an 
actress. 

The boy is taken in by the de- 
ception, and gratefully proceeds to 
travel fast up the ladder of fistic 
success. With the money rolling 
in, his ‘‘mother’’ takes advan- 
tage of the situation to wrest con- 
trol of Wayne from his manager, 
who thus sees his clever scheme 
laying an egg right in his lap. 
From there on, there’s a succes- 
sion of rapid-fire, uproarious com- 
plications that lead finally to a 
climactic brawl which is one of the 
funniest scenes of roughhouse ever 
filmed. 


Supporting the featured trio, is 
a cast rich with accomplished co- 
medians, including May Robson, 
Jane Wyman, Stanley Fields, 
Maxie Rosenbloom, Sidney Toler, 
Ed Brophy, Paul Hurst, Morgan 
Conway and many others. 


OC 


Cast of Uproarious C 


Kid Laughter won an easy de- 
cision over Old Man Gloom when 
somhe- Kad “trom: Wwokomo; the 
Warner Bros. prize ring comedy 
featuring Pat O’Brien, Wayne 
Morris and Joan Blondell, opened 
yesterday at the Strand Theatre. 

Blocking everything with his 
funnybone, Kid Laughter swarmed 
to the attack with jabbing rib- 
ticklers, snappy quips and joltin? 
wisecracks, with the result that not 
only was Mr. Gloom draped neatly 
over the canvas at the end of the 
uneven contest but the audience 
also was left limp and gasping — 
just from laughing so long and so 
hard. 

Tossing aside the metaphor, it 
is a fact that the new Warner 
Bros. comedy is just about the 
funniest motion picture that has 
come along so far this year and 
compares favorably with the best 
of any year. 

It is an unusual picture, for it 
takes the elements out of which 
scenario writers have always  be- 
fore concocted adequate enough 
melodrama and, merely shifting 
the pont of view, uses them all 
to hilariously comic effect. 

Against what has heretofore al- 
ways been depicted as the sinister 
background of the prize ring rack- 
et, it traces the build-up of a big, 
husky, hard-punching country lad 
who is none too bright into the 
heavyweight champion of the 
world. Only this time all the wick- 
ed people are more funny than 
sinister, and the swiftly moving 
complications, while exciting 
enough, are all geared for laughs 
rather than menace. 

Most of the humor revolves 
about the strategem employed by 
Pat, as a fight manager entirely 
without scruple, to get the promis- 
ing looking country youth, played 
by Wayne, to consent to leave the 
farm and become a_ professional 
boxer. 

The youth, it seems, was as a 
baby left by his mother on the 
doorstep of the farmer who 
brought him up, and his only real 
desire in life is to find his mother 
again. So Pat provides the mother, 
in the person of a raffish old drunk 
and petty thief who had been an 
actress in her youth. 

Wayne is taken in by the trick; 


in fact, he is taken in much too 


Mat 211—30c 


Love enters the prize ring and gets the decision when Wayne Morris and Jane 
Wyman get together in the Strand’s current laugh hit, "The Kid From Kokomo." 


(Review ) 


‘ID FROM KOKOMO’ ~Wayne Morris and Pat O’Brien Head 
omedy at Strand 


Mat 205—30c 


Every day is Mother's day with Wayne Morris, in the title role of "The Kid 


From Kokomo." 


May Robson is the mother, alias "Shop-lifting Sadie." 


much for Pat’s peace of mind. 
For the old girl, seeing herself the 
object of the blind adoration of a 
boy who is earning huge money as 
a rapidly climbing heavyweight 
contender, takes over the manage- 
ment of his affairs — in her own 
interest. 

That’s enough to tell here, for 
it would be robbing the prospec- 
tive spectator of many a _ hearty 
laugh to reveal here just how the 
contending racketeers plot and 
counter plot to grab the wealth 
that is being piled up by the coun- 
try boy’s hard fists. It should suf- 
fice to say that Wayne eventually 
wins the championship on his own 
merits and also comes in for his 
rightful share of the spoils. 


It should be obvious that both 
Pat and Wayne have roles virtual- 
ly tailored to their measure, and 
all that need be said about their 
handling of their assignments is 
that neither has ever exhibited his 
talents on the screen to better ad- 
vantage. Miss Blondell, as a re- 
tired bubble dancer who is Pat’s 


shrewd girl friend, is responsible 
on her own for many a hearty guf- 
faw. 


Heading the supporting cast is 
the ever-dependable May Robson 
— only this time she is much more 
than dependable. In fact, her por- 
trayal of the disreputable old fake 
mother, makes her a sure contender 
for an Academy award next spring. 

Others among the supporting 
players who shine with more than 
usual lustre include Maxie Rosen- 
bloom, in a characteristic role of 
a dumb ‘‘pug’’?; Jane Wyman, as 
Wayne’s girl friend; and Stanley 
Fields, as Miss Robson’s gentle- 
man friend. Helping to contribute 
uproariously funny moments are 
Sidney Toler, Ed Brophy, Ward 
Bond and Paul Hurst, and what- 
ever sleek menace is fleetingly re- 
quired is well supplied by Morgan 
Conway. 


The screen play, a witty and 
well paced job, was written by 
Jerry Wald and Richard Macaulay, 
based on a story by Dalton Trum- 
bo. Lewis Seiler directed. 


Jane Wyman knows all of the 
answers and most of the questions. 
She is a ‘‘show ’em’’ girl from 
Missouri, more particularly from 
St. Joseph, Mo., where she was 
born during the World War. 


She is familiar to picture fans 


-for a number of sprightly per- 


formances and for her delivery of 
the biggest laugh line in the pic- 
ture, ‘‘Brother Rat,’’ when she 
suddenly appeared from under the 
couch cover and saved the situa- 
tion for the cadets in trouble by 
warning the officer of the day with 
a wagging finger and the words, 
&’Pana won't like.?? 

‘*Papa’’ in that instance, was 
the commanding officer of the 
school. ‘‘Papa’’ in Jane’s real 
life held various official offices in 
Missouri and was well used to the 
persuasive ways of young ladies 
because Jane has two sisters. 


Life has been a continual round 
of activity and excitement for 
Jane Wyman. Restless and ener- 
getic, she played tennis, soccer, 
volley-ball and basketball in school. 
Just recently she has taken up ice 
skating where she left off several 
years ago. She still manages to 
fall as gracefully as the average 


[ 16 ] 


She’s From Missouri: 


/ 


and to get black and blue in the 
same places. 

To her intimates Jane is known 
as ‘‘ Just Folks.’’ That is her own 
name, Sarah Jane Folks, but she 
has a big supply of names and is 
apt to tell anyone who asks that 
her real name is Jane Durrell or 
Jane Pechelle. ‘‘Pechelle’’ was 
her mother’s theatrical name in 
Paris. ‘Durrell’? was just a hap- 
py inspiration when she needed a 
name for radio work some years 
ago. ‘‘Wyman’’ is the name she 
took when she started in pictures. 

Following her work in her latest 
picture, ‘‘The Kid from Koko- 
mo,’’ which is now showing at 
the Strand Theatre, Warner Bros. 
decided that after her three year 
probationary period Jane should 
be groomed for real stardom. The 
provinces were reporting about the 
little blonde beauty who delivered 
that now-famous line in ‘‘ Brother 
Rat.’’? Perhaps, when she heard 
that good news, Jane remembered 
the line she wrote on her original 
studio questionnaire, after the 
question: ‘‘What is your present 
ambition?’’ 

To that her answer was: ‘‘Not 
to be just an actress, but the ac- 
tress of Warner Bros.’’ 


CREUUDODNADAUEONUTOREDARLONSOOROOEEUONCOUEESEUEUOUOODOEEEUAEEAUEYOEGOEEEAAUEOECUOECEOOOCOS EOEEETC TTT ETEEED 


DYMAMIC? Wri, NO 
IM JUST RESTLESS’ 
SAYS PAT O'BRIEN 


Pat O’Brien’s dynamic activi- 
ties in film characterizations aren’t 
without foundation in the Irish- 
man’s real-life doings. 


Restlessness, he calls it. 


While working in ‘‘The Kid 
from Kokomo,’’ the Warner Bros. 
picture with Joan Blondell and 
Wayne Morris also in the east, 
which is now showing at the 
Strand Theatre, O’Brien told on 
the set one day how he spent an 
Eastern ‘‘vacation’’ which had 
immediately preceded the picture. 


““T saw eighteen stage plays, 
four big football games, and made 
expenses for the trip betting on 
Seabiscuit at Pimlico,’’ O’Brien 
explained. ‘‘Saw all my old New 
York friends who were around 
town, of course, and some in other 
towns. Then hopped over to Ber- 
muda. And before I knew it, I 
was back in Hollywood, starting 
this picture.’’ 


O’Brien can sit in- a canvas 
chair beside a set or an easy chair 
at his home with an air as rest- 
ful as anyone in the world with 
the possible exception of Stepin- 
fetchit. But to be content doing 
those things, he must be in ¢on- 
versation with someone, or watch- 
ing something interesting, or be 
silent partner to some practical 
joke. 

Probably one of the most sen- 


timental Irishmen that ever walk- 
ed, he keeps his weakness for all 


PAT O'BRIEN 
Mat 102—15c 


things Hibernian pretty well to 
himself. Too often, in Hollywood, 
shamrock-waving Irishmen are ac- 
cused of being ‘‘ professional Irish- 
men.’’ If anyone called Pat that, 
and meant it, it would break his 
heart. That is, his heart would 
break immediately after he got 
through breaking the other fel- 
low’s nose! 


‘“The Kid from Kokomo’? is the 
sort of picture Pat likes. He plays 
a fight manager who’d double- 
cross his own grandmother. Joan 
Blondell and Ed Brophy are fel- 
low conspirators on his side, May 
Robson, Stanley Fields and others 
are arrayed against him. Jane 
Wyman is heroine, and the hero, 
Wayne Morris, is a big, dumb 
hayseed—playing comedy straight- 
faced and seriously. 

Pat thinks this was a good role 
for him as follow-up to his work 
in ‘‘Angels with Dirty Faces.’? 

‘“From that good father to this 
crooked and scheming manager of 
fighters is a far enough ery to 
remind people that I can do more 
than one kind of part,’’ he points 
out. ‘‘Funny, extreme roles like 
those are the sort I like best.’’ 


Publicity To Put Laugh Lines In The Headlines 


MT 


(Women’s Page Feature) 


Wayne Morris Grows Up PREVIEW OF FALL 
But World's Still His Oyster 


Quite suddenly Wayne Morris 
has grown up. He is no longer 
the brash youngster who leaped to 
announced stardom in ‘‘Kid Gala- 
had,’’. and who plagued all his 
fellow workers and friends with 
his exhuberant bad manners and 
animal spirits. 

Career and marriage have done 
for young Morris what home and 


WAYNE MORRIS 
Mat 107—15e 


studio discipline were unable to 
accomplish. They are listed in the 
order in which they happened to 
Morris, not in the order of their 
importance in his opinion. These 
forces have settled him, like an 
egg in the coffee, but they have 
not spoiled that famous grin which 
is golden at the box office, nor 


~s~ehave they convinced him that the 


world is not his oyster. 

Wayne’s experiences in Holly- 
wood have demonstrated all over 
again the truth of the age-old dec- 
laration that ‘‘youth will be serv- 
ed.’’ There was no stopping him 


after he once got his size eleven 
(that’s guess work) shoes on the 
first rung of the professional lad- 
der. 


Now there is no worry over the 
way Morris is going to take to sue- 
cess. Leonora (Bubbles) Schinasi, 
who became Mrs. Wayne Morris at 
midnight, January 8, 1939, seems 
to have remedied all that. 


The couple returned recently 
from a long and leisurely honey- 
moon during which they sailed 
through the Panama Canal to New 
York, with numerous stop-overs, 
and returned by automobile across 
country in what Wayne describes 
as ‘‘short takes.’’ There were 
numerous personal appearances to 
make on the way and much public 
attention given the young player 
which might have proved heady 
had it not been for his experience 
in Manhattan. 

In New York they stayed with 
Wayne’s mother-in-law, who lives 
in a forty-two room mansion on 
Riverside Drive, one of the few 
remaining occupied big houses on 
that famous drive. Wayne realized 
that he might work as a star in 
pictures for much longer than the 
average time any career lasts and 
never be able to duplicate the art 
treasures and costly antiques which 
make the two middle floors of the 
four-storied mansion a museum of 
wonders to which the public is oc- 
casionally admitted. 

It was after he met ‘‘ Bubbles,’’ 
now his wife, that he really set- 
tled down for the first time in his 
life and did some of his best work 
to date in ‘‘The Kid from Koko- 
mo,’’ at the Strand Theatre, in 
which he has a role which should 
cement him firmly in the star list 
for a long time to come. When it 
was finished he and ‘‘Bubbles’’ 
were married, at midnight, in a 
Beverly Hills cafe and after a 
short wait, to make sure there 
were to be no retakes needed in 
““Kokomo,’’ they took off for the 
long honeymoon across country. 


Mat 202—30c 


Joan Blondell, as an ex-bubble dancer who contributes to the merriment in 
“The Kid from Kokomo," now showing at the Strand Theatre. 


MODES PRESENTED 
IN STRAND COMEDY 


Autumn fashions cast their 
shadows on the summer screen 
right now at the Strand Thea- 
tre where Joan Blondell and Jane 
Wyman wear clothes designed by 
Howard Shoup in the new Warner 
Bros. comedy, ‘‘The Kid from 
Kokomo.’’ 

The well known designer shows 
his faith in the slim silhouette 
which has barely managed to exist 
since mid-winter, in background 
dresses accented with important 
pieces of jewelry, in colorful 
tweeds, in interesting dressmaker 
detail and in poke bonnets. He ex- 
pects all of them to be autumn 
“musts. 7? 

Jane Wyman wears Shoup’s con- 
ception of the slim silhouette both 
for afternoon and evening affairs. 
By day she shows off a greyed 
rose blouse of soft wool jersey 
which has square yoke and cuffs 
of the long sleeves smocked in 
wine wool yarn to match the 
straightlined, high-waisted skirt. 
At dinner Jane wears a gown made 
entirely of lime green fringe ar- 
ranged in narrow horizontal lines. 
Over it goes a high-throated boxy 
bolero also composed of rows of 
fringe. Joan Blondell is partial 
to a slim raspberry crepe after- 
noon frock with which she teams a 
turban of deeper hue. 

Joan’s most interesting back- 
ground dress is a black sheer wool 
fashioned with bracelet-length 
sleeves and round neck. Accents 
are necklace and bracelet of lacy 
silver chains and turquoise. A deep 
green wool dress is set off with 
huge beaten gold buckles at the 
waistline and matching clips posed 
high on the slim V-neckline. With 
this Joan wears a brief dyed skunk 
jacket and black poke-bonnet with 
crushed band of green veiling. A 
black velvet evening gown pattern- 
ed with halter neck has gigantic 
jeweled leaves pinned to the center 
of the front bodice. 


Jane Wyman Has New 
Way To ‘Count Ten’ 


Jane Wyman has taught all her 
friends and co-workers at the War- 
ner Bros. Studio to watch her for 
any and all signs of temperament. 
The instant one appears they sim- 
ply say, ‘‘Whoa, Jane — go out 
and come in again.’’ 

Whereupon Jane smiles sweetly, 
makes a curtsy, and if she has 
spoken sharply to anyone, apolo- 
gizes. The supreme test came one 
day recently when she skipped rope 
with Wayne Morris, Ed Brophy 
and Maxie Rosenbloom for a gym- 
nasium scene in ‘‘The Kid from 
Kokomo.’’ 

““You erazy galoots tripped 
me!’’ she cried to the actors who 
had been spinning the rope for 
her. 

““Go out and come in again! ’’ 
called Director Lewis Seiler. 

‘‘Sorry, gentlemen,’’ said Jane, 
gritting her teeth but smiling. 
““So veddy, veddy clumsy of me.’’ 


May’s Solo Gets Encore 


May Robson’s famous “drunk 
and disorderly” scene from the 
night court sequence of “The Kid 
from Kokomo,” the Warner Bros, 
comedy now playing at the 
Strand Theatre, is one of the 
most popular privately-projected 
films in Hollywood. Many a star 
with a projection room in his or 
her home has borrowed the se- 
quence (first shown separately 
from the film at Miss Robson’s 
recent seventy-fifth birthday 
luncheon at the Warner Bros. 
Studio) to show at parties. 


i iy ge 


TERS aac? pe Baia es eh ae cate 
lifting Sadie,’ she plays her most hilarious role in "The Kid from Kokomo" 
at the Strand. (Right) the beloved veteran actress, as she really looks today 
at the age of 75 and at the height of her career. 


MAY ROBSON — Left as "Shop- 


(Mat 208—30c. This 2-col. mat may also be cut apart for one col. mats.) 


TALK OF HOLLYWOOD — 


Wherein a Bubble Bursts... An Irishman Nixes 
Politics... < And Girks. Pick: Maxie —-Out: 


(This may be used as a complete column in local daily, or as separate 
shorts and fillers.) 


Information, please — Joan Blondell would like to know how professional 
bubble dancers do it. Cast as an ex-bubble dancer in ‘‘The Kid from 
Kokomo’’ she had to give a demonstration for Wayne Morris in one 


scene and in doing it she broke seven standard balloons. 
* * * * 


Pat O’Brien confesses that the reason he turns down those 
honorary political jobs that are offered him, is that he 
fears the Irishman in him. He’s afraid that once he got 
into politics, he’d want to stay in the fight. 


"Twas quite a blow to Maxie Rosenbloom, who fancies himself as a 
‘slayer’ with the women, when the Alpha Delta sorority at University 
of Southern California made him their official ‘‘dodo boy.’’ The girls 
selected him, they said, on the basis that he ‘‘is the only actor in the 
film industry with whom we positively would not wish to be stranded 
on a desert island.’’ Anyway, it’s a distinction! 


* * * * 
Parrots is the craziest people! One of them, used in a 


scene for “The Kid from Kokomo,” bit a neat nip off 
tough-guy Ed Brophy’s ear, which must have been plenty 


hard to digest — even for a parrot. 
It wasn’t bigamy but — Wayne Morris was married twice in one day. 


The first wedding was a scene in ‘‘The Kid from Kokomo’’ in which 
he says ‘‘I do’? to Jane Wyman. Six hours after the scene was filmed 
the husky hero promised to love and honor ‘‘Bubbles’’ Schinasi, this 
time in real life. The not-so-little man had what we’d call a busy day. 


* * * * 


An ambition we all hope will be fulfilled is May Robson’s. 
The beloved actress, just seventy-five years young, wants to 
see her name in lights on a theatre marquee on her 100th 
birthday — and she hopes it’s a comedy role. 


A mere twist of the eyebrows turns Sidney Toler from a Chinese char- 
acter to an Irish one. That’s how Charlie Chan becomes a genial Irishman 
in ‘*The Kid from Kokomo.’’ Toler explains that his typically Irish 
countenance takes on an Oriental cast, when he draws his brows together, 
at the same time drawing up the outside corners. So, East meets West. 


Someone yelled ““Hey, Champ” on the set of “The Kid from 
Kokomo” and fifteen pugilists jumped up and took a bow. 


Jane Wyman admits that she made too broad a statement when she re- 
plied on the Warner Bros. questionnaire about athletic ability that she 
could do ‘‘anything film work would ever require of her.’’ Rope-skip- 
ping, one athletic accomplishment that she had never thought of master- 
ing, was the only one required of her in ‘‘The Kid from Kokomo.’’ 


Mat 210—30c 


WHO AM I? — Maxie Rosenbloom, trys to prove he's a real actor, besides 
being a great fighter, comedian and restaurateur, so between scenes of "The 
Kid from Kokomo," mimics Maurice Chevalier, Paul Muni, and Charlie Chaplin. 
(Yes, you may form your own opinion — we're neutral.) 


Newspaper Contest .... 


Ae UAUEGATOUCOSUAUHUAUEANATNSTOADTAN ON VE 


TCC 


POUL CLEC CCC 


We've adapted ad number 302 for use as a six-day contest. You can do the 


same thing, and if you can’t grab off the space for a week running, we won't 
sue you if you cut it down to two or three days. Idea is to run one head a 
day with the accompanying unfinished wisecrack. Contestants fill in the 
line, either in rhyme or not, best ones getting paid off in passes. The win- 
ners may also be mounted on lobby display board or imprinted on heralds. 


SAMPLE 
Laugh at 
PAT O’BRIEN 


(a gyp off the old block). 


| A two-timing Broadway phony... . 


BEST LAFF LINES 
GET MOVIE TICKETS 


Here you are, movie fans — your 
big opportunity to have a lot of fun 
and win a pair of free tickets to see 
‘The Kid from Kokomo,’ the laugh- 
riot comedy which comes to the 
Strand Theatre on Friday, with a cast 


Ist Day 


Laugh at 


Laugh at 
JANE WYMAN 
She’s got Wayne’s 


kisses and ............ a 


WAYNE MORRIS 
Just a kid from the 
country .... but 


including Wayne Morris, Pat O’Brien, 
Joan Blondell and Jane Wyman, as 
well as such outstanding comedians as 
May Robson, Maxie Rosenbloom and 
Stanley Fields. 

There is nothing to buy, no strings 
attached. All you have to do is add 
a comical line to complete the caption 
under each of the star’s photographs 
as they appear daily in the (news- 
! paper). Use the sample Add-A-Laugh- 
Line illustrated above to guide you in 


the contest. When you have completed — «-:-----:------ 


all the lines, send all 6 of the series 
to the Add-A-Laugh-Line Contest Edi- 
tor, care of this newspaper. 

Winning ‘Laugh Lines’ will be 
judged on the basis of humor and 
originality. Don’t be afraid to try 
out your ideas. It’s wide open for 
daffy-laffy, happsy-slappsy fun. Don’t 
miss any of the installments, because 
you have to complete them all to 
qualify. 

Start the laughs rolling — fill in 
your Add-A-Laugh-Lines. 


Laugh at 
PAT O’BRIEN 
He’ll do anything to 


turn an honest dollar 


Laugh at 
STANLEY FIELDS 
He knew his girl lov- 


ed him ’cause..___..... 


MAY ROBS 


3rd Day 


4ih Day 

Laugh at 

JOAN BLONDELL 
Bubble-dancing was 


her career .... but 


ian ablean nobilis ! 
6th Day 
Laugh at 
MAY ROBSON 


Shoplifting Sadie, she 


SS 
PY apy yy 
YOHA 
at Fe eer cc eteveteuprtan a teate eee eT CUPS ee cern Te 
e 
' 
on 0 See Whe Seis cake, ee “Seles on Seg BOL ese: aie ake ee . 


PLUG FOR MAXIE 


Capitalize the widespread publicity Maxie Rosenbloom 
has been getting in the papers and on the radio for your 
showing of "The Kid from Kokomo." 


You can possibly 


reach in your city any one of the more than 250 oppo- 


nents Maxie has faced for a sports page interview. 


DISTRIBUTE 
FAN FOTOS 


Wayne Morris’ recent tour 
throughout the United States 
showed his popularity with the 
gals. Make sure you get a wide- 
spread distribution of his auto- 
graphed fan photos in dance 
halls and other public places, to 
the first twenty-five people at 
the boxoffice, etc. See acces- 
sory section for prices. 


BOXING MACHINE 


Set up in your lobby one of 
those mechanical boxing ma- 
chines where two metal fighters 
are manipulated by hand levers. 
(from amusement park) Call the 
fighters Wayne Morris and 
Maxie Rosenbloom. Mount stills 
from picture around machine. 


LAUGH LINES 
FROM THE ADS 


Forget the headlines . . . join the laugh lines. 
z % x 
How hard can you laugh? You'll never know — ’til you 
see “The Kid from Kokomo.” 
= % ™ 
There’s nothing wrong with the world that a good 
hearty laugh won’t cure. 
% % = 
Pat O’Brien... 
old block! 


a two-timing phony . . . a gyp off the 


#s 2 
hod nt 


Pat O’Brien . . . he'll do anything to turn an honest 
dollar . . . except work! 


%s we 
a * Lod 


Wayne Morris . . . just a kid from the country but he’s 


sure going to town! 
me co 


What this world needs is one great big LAUCH. 
% 


Ea J 


Joan Blondell . . . bubble-dancing was her career... 
til Fate stuck a pin in it! 
May Robson . . . Maggie had something up her sleeve 
— that’s how they caught her shoplifting! 
May Robson . . . Shoplifting Sadie... 
and a sleeve full of silver! 


a heart of gold 


[18 ] 


‘LAUGH STAND-BYS 


Man parades streets laughing continuously. Sign on his 
back reads: ''l didn't take laughing gas — | just saw ‘The 
Kid From Kokomo’ at the Strand Theatre." 


Play laugh record over P.A. system during picture's run. 


Local restaurants distribute 
cards: "After a good meal 
there's nothing like some good 
laughs—see ‘The Kid From Ko- 
komo’ now at the Strand." 


Man in street, ‘headless,’ carries 
copy: ''| laughed my head off at 
'The Kid From Kokomo’ at the 
Strand Theatre." 


Reserve "'special section" dur- 
ing showing for contestants who 
give vent to funniest, longest, 
loudest, lowest, and highest 
laughs imaginable. Contest 
open to anyone. 


Your cashier distributes hand- 
written notes with the tickets. 
Suggested copy: "Just for fun, 
see ‘The Kid From Kokomo',"' or 
'''The Kid From Kokomo’ tests 
your laugh-ability.”’ 


Tell Them.... 


HOW ‘KOKOMO’ WILL MAKE ’EM LAUGH 


MTT 


Send Series Of Funny Postal Cards To Your Mailing Lists 


HOW HARD CAN YOU 
LAUGH? 


You'll never know ’til you see 
THE KID FROM KOKOMO 


(cast and date) 


THERE’S NOTHING WRONG WITH (ary 
THE WORLD THAT A GOOD MC , Ge: 
HEARTY LAUGH WON’T CURE! \s a 


And here it is! 


THE KID FROM KOKOMO ok /') i 
en 


| dake) | \ \ 
(cast an ate \ 
\, | 


ARE YOU WAR-WORRIED... 
CRISIS-WEARY? 


Well, let up and laugh at the ANY 
year’s gayest gang of goofs in 


THE KID FROM KOKOMO 


(cast and date) 


What This World Needs is One Great Big L-A-U-G-H... 


and here itis... HA 
THE vy A 
KID Mr LAA) 


KOKOMO 


ff 
FROM Ai Sy} 
Wr 

Nv 


SoM Wf 
WA, = 
Ke 
/ RIVA 
A) 
=v 


[19] 


es fy) (cast and date) 


To give your showing a swell advance build- 
up, send this entire series of comic postal 
cards, one each day, to your mailing lists. 


All the line drawings come complete on one 
mat. Order “Kokomo Mat 301 B”— 45c 
from Warner Bros. Compaign Plan Editor, 
321 West 44th Street, New York City. 


BOXING ANGLES 


Slapsie- Maxie Contest 


Pick up two-column publicity cut of Maxie Rosen- 
bloom on page |7 for one-shot contest. Patrons 
guess which film characters Maxie is mimicking; 
first 25 correct answers win passes. Publicity story 
on Slapsie Maxie ought to be food for sports page 
planting; angle: his crazy ring career and boxing 
style, and his subsequent success in Hollywood. 


Sell Sports Fans 


Make use of the following boxing stills for window 
and counter displays in sports stores, gymnasiums, 
and sports circulars, together with billing and play- 
date. Order from Warner Bros. Campaign Plan 
Editor, |0c each: BC 326, BC 327, BC 328, BC 340, 
BC 341, BC 371. 


Punching Bag 


Promote from amusement park a punching bag with 
clock arrangement grading power of blow deliver- 
ed. As lobby stunt, clock is marked for degrees of 
humor patron can stand; smile, grin, laugh, guffaw, 
roar. Copy reads: Test your Laugh-Ability for ‘The 
Kid from Kokomo’ at the Strand Theatre on Friday. 


Famous ‘Kids 


Local sports editor might be sold on feature story 
angle of the various boxing champions who took 
the nickname "'Kid."" A few are Kid McCoy, Kid 
Graves, Kid Lewis, Kid Lavigne, Kid Kaplan, Kid 
Chocolate, and of course, ‘The Kid from Kokomo." 


Burlesque Bout 


Fight promoter might include between regular 
scheduled bouts a burlesque match between two 
clowning boxers. One of the "'boxers"’ is called the 
"Kid from Kokomo" and his robe carries name. 


Sports Mags Aid 


Enlist help of sports magazine distributors. Arrange 
for truck banners, herald insertions, newsstand tack 
cards and stickers before showing of the picture. 


Street Bally 


Rope jumper in boxing tights skips through streets 
with sign on back plugging title of the picture. 


[t°s Latts .... 


FROM LOBBY DISPLAYS TO BALLYHOO 


SUCCEED CC 


CTE Cee 


AD NEWS FLASH 


KD GALAHAD BATTLES - 


Five column ad on page 13, Mat 501, may also be 
used as a tabloid news herald for local distribution or 
as lobby display. Set type for “‘News Flash’’ headline 
and theatre copy. 


‘MAMA’ DISPLAY 


Life size blowup of Wayne Morris from Ad No. 303 
with the words “I! Want My Mama” coming out from 
behind. In back of this lobby display is the mechanism 
of a “‘mama doll’’ which can be attached to a revolving 
wheel so as to repeat. Sound may be picked up by 
amplifier to carry the wail throughout lobby. 


CRAZY MIRROR 


Irregular mirror in lobby reflects patrons in distorted 
images, some in elongated shapes, others compressed 
into fat figures. Copy over mirror reads: “If you think 
this is funny, wait till you see “The Kid from Kokomo’ 
coming to the Strand Theatre on Friday the 21st.” 


TOOL TUCO LCCC LULU CC LCCC CCC CCC COCO 


MEET ‘THE KID’ 


Conduct contest similar to national 
one held annually by 4H Clubs to find 
the healthiest lad around. Might 
switch this to most typical farmer lad, 
a strapping young hay-pitcher to be 
named "The Kid from Kokomo," or 
The Kid from wherever he comes from. 
Big local promotion includes entertain- 
ing him in real city style day of your 
opening. Arrange luncheon, meeting 
with mayor, merchant tieups, night 
club visit and telegram from Wayne 
Morris, "The Kid from Kokomo" 
greets ‘The Kid from Slabudka," etc. 


FARMER STUNTS 


If you're located in a farming district 
be sure to combine the farm and com- 
edy angles in the picture by sponsor- 
ing corn husking, hog calling and sim- 
ilar contests. Spot the preliminary 
trials in various places in town to build 
up interest and then hold the finals in 
or near your theatre. Contests should 
be good for newspaper mention. 
Awards tickets to your showing of the 
picture and promoted merchant prizes 
to the contestants. 


LOST SON STORY 


From morgue of local newspaper dig 
up stories which appear from time to 
time concerning a long-lost son find- 
ing his mother, or father, or vice versa. 
A tie-in with the similar angle in the 
picture and you've got a good spe- 
cial feature to plant. 


MOTHERS DAY 


Build goodwill in your community by 
taking over the entertainment of local 
old ladies home for a day. Tour city 
in autos, florist presents them with 
flowers, and the theatre films picture 
for them. 


BROKEN PANE 


Boarded up window in store next to 
theatre carries sign: Business Going 
On As Usua!—'The Laughs From Next 
Door Have Vibrated this Window So 
Hard It Broke.’ 


FUN TRAILER 


The Vitaphone trailer for this show is 
one big howl, selling all the laughs of 
the picture and the big comedy cast 
in fast breezy style. Be sure to get it 
as your best advance selling aid. 


[ 20 ] 


BE ee ee 


THE KIDS ROAD To WHAT HE PUT IN HE THOUGHT SHED LOOK 
s FAME AND — THE BANK LIKE THIS 
3 ae | 
ee 
a 
oH) Hee T \ | FREEZING 
| ALD POINT 


OCCT TTT eT CC 


THE REAL THING 
| 7 KID from KOKOMO 


VB, i“ ian 
Vif (cy 


WHAT THE MANAGER'S 
GIRL USED IN HER 
RUBBLE DANCE 


WHAT THE KID HAD IN HIS 
HAIR WHEN HE LEFT 
KOKOMO 


THE MARRIAGE KNOT THE 
KID'S MANAGER WAS 
TRYING To DUCK 


THEY FIND HIM A “MOTHER: 


= ete 


‘ visas wwe 
te Wins 


|| BUT THE MOTHER’ LIKED | SHE REFORMS, HOWEVER, AND | THE CHAMP'S CONDITION 
‘|| CRAP GAMES Too MucH | HELPS HIM IN THE CHAMP-| AFTER THE BIG FIGHT 
(THE KIDS MONEY) IONSHIP BOUT | WITH THE KID 


This display will attract attention because you use 
REAL THINGS to set up the comedy situations. 


DIZZY CHAIR 


Here’s a favorite lobby stunt to sell the ‘dizzy’? com- 
edy angle. Install a spinning chair of the swivel chair 
type in a conspicuous place with a broad chalk line 
marked on the floor leading away from the chair. Copy 
on sign reads: ‘‘ ‘The Kid from Kokomo’ thinks all city 
folks are dizzy. Prove he’s wrong. Free tickets to any- 
body who can walk a straight line after a few spins.”’ 


TIE-UP STILLS 


Order the following specially pre- 
pared stills from Campaign Plan 
Editor. Complete set of 12—$1; 
individually 10c. 


WAYNE MORRIS 


4 ernst ee WM Pub A116 
BORING hoe ese WM Pub A39 
a Mike Ne Os aaa gE WM Pub A261 
Sun Glasses .............. WM Pub A241 


PAT O’BRIEN 


Camera a PO Pub A280 
Fees foe PO Pub A261 
Badminton... PO Pub A307 
Field Glasses. )..2:. 20. PO Pub A290 


JANE WYMAN 


Three-In-One Idea... . 


CONTEST-PUBLICITY PLANT -DISPLAY 


PM ECC CCC 


MCC CC 


This five-column picture strip has a number of uses. First as a contest, ex- 
plain who the characters are and then have patrons or newspaper readers 
supply their own captions. For a publicity plant, it has equal value as a cartoon 
strip ‘telling the story in pictures.’ Lastly it may be blown up for a lobby dis- 
play, and reprinted on herald and broadsides for local distribution. 


Order “‘Kokomo Mat 501 B’—75c from Warner Bros. Campaign Plan Editor. 


HOW ‘THE KID FROM KOKOMO’ MADE A CHUMP OUT OF THE CHAMP 


“The Kid from Kokomo,” a Warner Bros. picture starring Wayne Morris, Pat O’Brien, and Joan Blondell, comes to the Strand Theatre on Friday. 


One day a fight manager They tell him they’ll find his Maggie likes to shoot dice But the promoters are gam- However, our heroine Maggie 
(Pat O’Brien) and his girl long-lost Ma, so they turn up with the boys but The Kid blers too, and when The Kid arrives on the scene and with 
(Joan Blondell) come upon with Maggie (May Robson). stays at home reading and gets his big chance, they want some high-powered coachiug 
he Kid From Kokomo The Kid From Kokomo is training for the day when him to throw the fight. Alas from the ringside, helps our 
(Wayne Morris), a powerful aghast but he’ll believe any- he’ll be the world’s heavy- for the Kid — a simple farm- hero knock out his opponent 
farmer lad. He won’t fight thing. Especially when it’s weight boxing champion. And er boy at heart and as honest and become the heavyweight 
because he’s waiting for Ma. about his dear old mother. Ma keeps losing his dough. as the day is long. champion of the world! 


FOR ‘STUNT NIGHT 


In line with the current vogue for crazy audience stunts, 
such as races to see who can roll a peanut fastest across 
the stage, using the nose alone, you can hold one of the 
wackiest — but funniest — stunts imaginable right in your 
own theatre. Idea is to see who can yell "Mama!" loud- 
est, just like Wayne Morris does in the picture. 


SEE BOYS’ GROUPS 


Tie up with local YMCA and other boys’ athletic groups 
pointing up the clean-living, healthy-limbed Kid From Ko- 
komo (Wayne Morris), as a typical model to follow. Prizes 
may be offered for best boxers in respective weights, for 
boys who best observe training and health rules, etc. 


MAY ROBSON 
STUNTS 


Hold make-up photo contest 
with prize going to the girl 
who can act and look most 
like May Robson in the night 
court scene. 


the old "Lady For A Day” Wy 
angle might be good for a 
citywide promotion. Local or- 


“Picture Yourself As Strong Man’ 


ee ee 


a <1 from 
If you've never used it before, KO 


KoMO 


passes. 
| STRAND \/ 


SS 


HOOSIERS ATTENTION! 


KOKOMO, MISS., and KOKOMO, COL., Please Copy. 
Hoosier state exhibs should go to town on this one with 
"Hollywood" style openings of ‘Kokomo’; featuring 
Kleig lights, celebrities, reporters, photogs and all the 
fixin's. There are two other Kokomos, one in Mississippi 
and the other in Colorado. Both spots can do same job. 


MOTHER -SON NIGHT 


"'Mother-and-Son Night'' may be held in theatre, with 
all mothers who attend accompanied by their sons re- 
ceiving some sort of token promoted from local mer- 
chants. Idea might be good for publicity story; mother 
attending with most sons, oldest mother, etc. 


PATRONS GIVE 
FUNNY TITLES 


Invite your patrons to suggest 
funnier names than "Kokomo" 
for a possible movie title, like 
"The Kid From Sopchoppee” 
(Florida), or Saskatoon, Wal- 
la Walla, etc. Funniest names 
are selected, posted on a lob- 
by board, best ones getting 


Variation of the contest has 


ganization sponsors an old 
lady from an old folks home 
for the run of the picture. 
Merchants tie in with various 
aids like clothes, flowers, etc. 


Lobby cutout of muscle man with head missing provides 
lots of fun for patrons week before showing. Might tie 
up with tintype photographer to be present few hours a 
day to take snapshots. Six-sheet has same illustration. 


2b] 


patrons writing imaginary 
comical stories about travels 
of the Kid from Kokomo 
through these goofy places. 


ADVERTISING ACCESSORIES 


a ae ee es ee a ee a en ee a a 
H 


COLORED 
22x 28's - 


Rental: 20c each 


LONDEL 


Colored 11 x 14's 
Set of Eight — Rental: 35c 


INSERT CARD 


Rental: 12¢ each 


(24 x 82) 


LOBBY. DISPEAY'S 


Write today to find out how your theatre can get this display at rea- 
sonable weekly rental prices. 


AMERICAN DISPLAY CO.., Inc. 


525 West 43rd Street New York City 


[ 22 ] 


rgeathe chan 


grimly cha 
girl’s repr 


at he plackens that 
dation! 


“ALL | SAID, shawls Mmanagels 
a bubble dancer should 
from ihe 


was that 
hide nothing «-- 
1 af the pres’ 


yentle- 


Met 


DEY'RE ALL tie dancer 
: BUMS! FOALS hival 
Fa xinscles Malone, way 
ex-bad boy. “Fu 
wunder 62i Ae 


es: 


l to 9 


8x10 SEPIA 


$5.50 per M; 
$3.00 for 500; 
$1.50 for 250. 


REGULAR WINDOW CARD 


LS TOUa? ee im, 
SE OCIA LE aera De Tc ea. 


GLOS 


"x12" HERALD 


Prices: 
$2.25 per M = $2 
5M and over ® sea M 
an 5M 


THREE 
SHEET 


Rental: 
24c: each 


SPECIAL QUANTITY PRIGES 


ONE SHEETS 
50 to. SS ee ee 
100 over sccc. De 


THREE SHEETS 
SO te Qo ee 
100 .& over: 2! 28¢ 


SIX SHEETS 
25: t0 490 hc BOE 
50. to 99.2. 44) W0e 
100 'G over =. 60c 


POSTERS 


24. SHEETS 


ONE-SHEET 


Rental: Sc each 


PRINTER IN U- seas 


Scanned from the United Artists collection at the 
Wisconsin Center for Film and Theater Research, 
with support from Matthew and Natalie Bernstein. 


for Film and Theater Research 


http://wcftr.commarts.wisc.edu 


MEDIA 
HISTORY 


DIGITAL LIBRARY 


www.mediahistoryproject.org